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growth Strategy Programs


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growth Strategy Programs


growth strategy PROGRAM DETAILS

This page details the steps designed for the following four Market Strategy program modules. Available as private or public workshops, individual mentoring or consulting engagements, these content-rich programs include workbook activities and multimedia illustrations to learn how to be a focused individual leader and aligned executive team ready for success.

  1. Unique Business Models

  2. Market Wisdom

  3. Product Innovation Process

  4. Strategic Growth Plan Integration

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unique Business Models


unique Business Models



step 1:

Core Competency Analysis

Every business has a set of core competencies that drive its origination for success. These get diluted when comparing too much to others or not respecting the DNA that exists within the variety offered by few strengths.

  • Complete in-depth interview with customers about their perspectives
  • Conduct internal focus groups about organizational values and strengths
  • Analyze historical events and sales performance to capture themes
  • Integrate above with leadership’s innovation vision for the future

step 2:

Business Model Design

Every organization’s DNA can be visually represented in a unique business model diagram. The purpose is to distill a memorable picture of why the organization exists and how it delivers it promise to customers.

  • Integrate vision, mission, values and competencies into a promise
  • Review visual graphics of business model concepts and make selection
  • Complete model descriptors to represent the purpose and process
  • Present model to stakeholders for feedback and refinement

step 3:

Strategic Implications & Opportunities

The business model as created will have implications and opportunities that arise from the development process. Executives will identify and document these next steps to introduce to the strategic growth planning process.

  • Capture strategic implications and opportunities derived from the model
  • Detail and prioritize the pros and cons from each implication
  • Identify the research needs for each strategic priority
  • Complete recommendations for the strategic growth planning process
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Market Wisdom


Market Wisdom


step 1:

Current Customer Analysis

Your current customers are a product of your story. By analyzing sales trends, preferences , behaviors and feedback, we can identify a trajectory for growth potential and missed opportunities that may still be relevant.

  • Study sales trends for the part 5-10 years and identify drivers for growth
  • Identify growth trends for past 1-3 years and the product/service drivers
  • Interview top customers about observations, preferences, unmet needs
  • Conclude primary trends driving growth and potential new customers

step 2:

Market Research & Knowledge

Most organizations we serve do not understand their external market landscape. So much has changed in terms of technology, distribution channels and product applications that it is challenging to keep up.

  • Study industry trends in core product/service and technology areas
  • Define models and future trends being adopted by competitors
  • Understand distribution channel and supply chain needs
  • Complete report on the primary product/service trends for the future

step 3:

Target Market Plans

After reviewing current customer needs and market trends, the context is set to create 3-4 target customer segments that will drive growth for the future. Segments will be defined and prioritized based on ability to serve.

  • Create 3-4 customer segment profiles and detail specifics about needs
  • Quantify market size and growth potential for each segment
  • Identify potential growth opportunities/new products for each segment
  • Develop market plans required to target each segment and prioritize each
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product Innovation process


product Innovation process


step 1:

Value Proposition

The value proposition of your organization is birthed from the business model and target segments that you prioritize. This statement of promise to the market you serve must align with products and services provided.

  • Select your target segments and brainstorm the value proposition for each
  • Compare the value proposition to the segment needs and adapt to align
  • Present the promise to channel partner and collect new ideas for growth
  • Capture and prioritize new product ideas that will serve the promise

step 2:

Stage-gate Pipeline Management

The stage-gate process offers a discipline for managing a volume of new product/service ideas through the development pipeline. We will develop your team to set up, fill and manage the pipeline for adaptive growth.

  • Learn the 9-stage new product development process
  • Identify product/service idea and assign their appropriate stage
  • Focus team on developing externally-focused market-driven solutions
  • Advance viable concepts to commercialization or exit them from process

step 3:

New Product Launch Plans

After achieving successful business analysis and market testing, product and service concepts are ready for market launch. Develop targeted market plans that meet specific needs to reduce risk of poor investment/failure.

  • Complete market launch plan including product, pricing, distribution and promotion details
  • Align with specific customer relationships to launch products/services
  • Monitor results and swiftly adapt market responsiveness based on facts
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Strategic growth plan Integration


Strategic growth plan Integration


step 1:

3-year Strategic Growth Plan

Every organization has a 3-year plan living within. By unearthing the details, change can be better managed to stabilize and optimize growth potential. Completely leaving growth to chance in today’s volatile times is highly risky.

  • Integrate vision, mission, values, competencies into a business model
  • Identify 4 strategic initiatives that will drive growth over next 3 years
  • Prioritize industry trends, technologies and competitor advances to watch
  • Clarify the objectives, strategies and measures that will achieve initiatives

step 2:

Resource Allocation & Budgeting

Organizations have limited resources. Not focusing these resources leads to confusion, complacency, lack of confidence and waste. A detailed action plan for each strategy will clarify the budgets and people to deploy.

  • Specify action plans for each target strategy, including allocation of time, people and finances to achieve the measurable strategic intention
  • Complete prioritization and capacity analysis across departments
  • Finalize budget and consider trade-offs to optimize yet not stress resources

Step 3:

12-month Action Plans

This is where the rubber meets the road. 12-month action plans detail the projects, timelines and measures required to meet plan goals. Teams will be trained to administer meetings and planning tools to manage success.

  • Managers complete training on how to lead and track meetings
  • Select, populate and train managers on project planning tools
  • Clarify how measures tie to information systems for reporting
  • Set departmental schedules for communications/updates/rewards

Questions? Let us assist: