This page details the steps designed for the following four Market Strategy program modules. Available as private or public workshops, individual mentoring or consulting engagements, these content-rich programs include workbook activities and multimedia illustrations to learn how to be a focused individual leader and aligned executive team ready for success.
Every business has a set of core competencies that drive its origination for success. These get diluted when comparing too much to others or not respecting the DNA that exists within the variety offered by few strengths.
Every organization’s DNA can be visually represented in a unique business model diagram. The purpose is to distill a memorable picture of why the organization exists and how it delivers it promise to customers.
The business model as created will have implications and opportunities that arise from the development process. Executives will identify and document these next steps to introduce to the strategic growth planning process.
Your current customers are a product of your story. By analyzing sales trends, preferences , behaviors and feedback, we can identify a trajectory for growth potential and missed opportunities that may still be relevant.
Most organizations we serve do not understand their external market landscape. So much has changed in terms of technology, distribution channels and product applications that it is challenging to keep up.
After reviewing current customer needs and market trends, the context is set to create 3-4 target customer segments that will drive growth for the future. Segments will be defined and prioritized based on ability to serve.
The value proposition of your organization is birthed from the business model and target segments that you prioritize. This statement of promise to the market you serve must align with products and services provided.
The stage-gate process offers a discipline for managing a volume of new product/service ideas through the development pipeline. We will develop your team to set up, fill and manage the pipeline for adaptive growth.
After achieving successful business analysis and market testing, product and service concepts are ready for market launch. Develop targeted market plans that meet specific needs to reduce risk of poor investment/failure.
Every organization has a 3-year plan living within. By unearthing the details, change can be better managed to stabilize and optimize growth potential. Completely leaving growth to chance in today’s volatile times is highly risky.
Organizations have limited resources. Not focusing these resources leads to confusion, complacency, lack of confidence and waste. A detailed action plan for each strategy will clarify the budgets and people to deploy.
This is where the rubber meets the road. 12-month action plans detail the projects, timelines and measures required to meet plan goals. Teams will be trained to administer meetings and planning tools to manage success.